Philippa started her flower business from her kitchen table ten years ago, since then we have opened a flower shop in Selfridges & Co. and collaborated with an array of incredible brands and people around the world, including Alexander McQueen, Christian Dior, Hermes, British Vogue and we designed the wedding flowers for Their Royal Highnesses The Duke and Duchess of Sussex.

We are known for our discretion and down to earth approach, and for our use of seasonal flowers and sustainability in design. Our focus today is very much on our Flower School, teaching and inspiring other florists to flourish in their own businesses, and developing a new range of products encompassing our core principles and ethos (more details to follow); we do though accept a very small number of event briefs each year. Please follow the link below to register your interest.

Philippa Craddock transforms spaces with her opulent and English countryside florals. She works closely with clients to interpret exactly what they want and is adored, with clients professing that she makes “the whole process so easy”
— British Vogue