PASSION to PROFIT
weekly mini workshop styled episodes supporting big-hearted entrepreneurs with down to earth & practical IDEAS
WELCOME
Welcome to PASSION to PROFIT, a top 5% GLOBAL PODCAST with weekly mini workshop styled episodes, to help support SMALL BUSINESS OWNERS to transform their knowledge, expertise, and passion into successful and profitable businesses. Helping you specifically to set and achieve the right GOALS to GROW your business STEADILY and AUTHENTICALLY.
Available on Apple and Spotify (plus full show notes for each episode below):
HI, I’M PHILIPPA
From all my learnings and experiences over the last decade - growing my business from kitchen table to a 7-figure global brand, and working with some of the world’s most notable fashion and lifestyle brands - today I support budding entrepreneurs and business owners to build and grow their businesses from home; empowering you to fully understand your unique goals, strengths and skills, and to seamlessly align these with practical and proven frameworks, so that you can confidently and happily build a successful and profitable business, doing what you know and love.
You can learn through our WEEKLY PODCAST EPISODES, THURSDAY NEWSLETTERS, ONLINE MASTERCLASSES and PDF GUIDES. And I would love to connect with you and answer your questions on INSTAGRAM.
EPISODES & show notes
New episodes every Thursday morning (UK time):
WHY IS KNOWING YOUR AUDIENCE SO IMPORTANT?
EPISODE 033
it’s one of the most critical factors for your business's success. It's about knowing who will benefit most from what you have to offer and why.
In this episode, I talk you through the why and the how. I’ll be guiding you through actionable steps to help you identify and understand your target audience, ensuring these steps are informed, intentional, and impactful.
WHAT COULD A SURVEY DO FOR YOUR BUSINESS
EPISODE 032
A few weeks ago, we sent out a survey, and the responses we got back were both surprising and incredibly insightful. It’s shaped up a lot of what we’ve been doing lately, especially with our Goal-Getters Masterclass and within some of the recent elements I have shared here on our podcast and across our other channels.
In this episode I walk you through that whole process. I’ll share why we did it, how we did it, and the hugely valuable feedback we found … giving you the knowledge on how you can run your own survey.
want to know how i would build my business if i was starting from scratch?
EPISODE 031
I share a list of crucial steps, some I managed to implement relatively quickly into my business, and some that took me several years to figure out. It has taken me years to get to where I am today, and I know that you can do it far quicker than me, and I hope these steps really help you to do exactly that.
FROM PERFECTIONISM TO EMBRACING ‘FINE’
EPISODE 030
I feel that as a community, perfectionism is a trait that often runs deep, and as wonderful as it initially sounds, it is huge obstacle that can slow and often even halt incredible, potential growth. So I am excited to bring this into a podcast episode and I hope it helps hugely!
By shifting our focus from the quest for perfection to embracing the journey of creation itself, we allow ourselves the freedom to explore, grow, and make significant strides forward.
THE COST OF TURNING YOUR PASSION INTO YOUR BUSINESS
EPISODE 029
From seeing our ventures as hobbies to treating them as real, profitable businesses is not just about changing how we spend our time, it's about evolving our mindset, focusing our efforts, and aligning our daily actions with our deepest values.
We'll dissect the psychological hurdles that come with this transition and I’ll provide you with practical tools to manage your time more effectively, ensuring that your business activities are in perfect harmony with your personal values and professional goals.
HOW TO GROW YOUR BUSINESS WITH TESTIMONIALS
EPISODE 028
This topic might seem a little small, but it has the potential to be HUGE. It comes from one of the biggest mistakes I see small business owners make and the exact same mistake I was making and when I realised it, it was a proper a-ha moment.
I’m excited to dive into why testimonials are a cornerstone of trust, how to gather them in a way that highlights your clients' stories, and how to share these in a manner that not only elevates your brand but also deeply connects with your community.
how to become a goal-getter!
EPISODE 027
I’m incredibly excited to share something I’ve been working on so hard behind the scenes, it’s literally months in the making and a unique opportunity that has the potential to be a game-changer for so many of you.
DOING LESS & ACHIEVING MORE
EPISODE 026
You’ll learn a set of straightforward steps that will help transform those feelings of being overwhelmed into clarity, purpose, and action.
It’s a culmination of everything I've learnt over the last fourteen years from a small start-up to a successful seven-figure brand. And I've distilled it down into simple, actionable steps that you can use to achieve your own goals.
my guide to instagram
EPISODE 025
If you find Instagram a little stressful, frustrating and at times overly time consuming, this week’s podcast episode is full of calm, straightforward advice, that will help you massively. I’m not an Instagram expert, BUT the way I use the platform really works for our business and I share it ALL in this episode.
BEYOND APPLAUSE
EPISODE 024
When do you share your dreams and when to guard them? We look at how to embrace encouragement without losing your core motivation, and navigating all the external opinions we encounter and receive, whilst staying anchored in your own belief system.
UNLOCKING YOUR BEST IDEAS
EPISODE 023
Have you ever wondered why inspiration seems to strike when we’re least expecting it? Or why ground-breaking ideas come to us during exercise, or just before we fall sleep or—infamously—at 3 AM?
It’s fascinating that when we start to peel back the layers of our everyday experiences, we discover the science at work...
INTRODUCING THE “PRESS” FRAMEWORK
EPISODE 022
What if there was a simple yet powerful formula, a kind of guidance system, for business owners to follow? To focus on what’s truly important to take their business to a healthier, more profitable place. I know it sounds incredibly simple, but often, the solution to complex problems lies in simplicity. So, I pondered over what makes a brand successful, the key attributes needed, and what entrepreneurs should really concentrate on. And thus, the PRESS framework was born …
HOW TO FIND STRENGTH IN VULNERABILITY
EPISODE 021
When we embrace vulnerability, we create a culture of trust and innovation. We build businesses that resonate deeply with our customers because they can see the human heart behind the brand. To share openly and vulnerably, is a very powerful marketing tool, but to ensure our stories are received genuinely, I share five principles to help you to share with integrity.
THE BRILLIANCE OF CONSISTENCY
EPISODE 020
We're exploring CONSISTENCY, the brilliance of SMALL WINS and THE 2% RULE - the quiet power behind any lasting change.
We look at how to start small, stay steady, and rise above the noise of life. Because the secret to a transformative year, or indeed a transformative life, isn't in grand gestures but in the daily choices that become our stepping stones to greatness.
LIVING BOLDLY & AUTHENTICALLY
EPISODE 019
Every January we are inundated with content about resolutions, and yet I feel that every day gives us an opportunity to decide a new positive focus, it definitely doesn't need to be a January initiative! So, instead of focussing on New Year resolutions, I would love to discuss something FAR MORE VALUABLE … a focus on living in a way that allows us to be absolutely true to ourselves.
REFLECT, RESET, RECHARGE
EPISODE 018
As the year draws to a close, we're wrapping it up with a heartfelt episode that echoes the quietude and introspection of the season. You are very warmly invited to settle into a snug corner and join me as I talk about reflection—not just to look back but to set the best path forward, ready for the new year ahead. We look at embracing reflection as a tool for growth, celebrating resilience, adaptability, and community, plus steps to help you set goals with intent for the New Year.
BEST BUSINESS & MINDSET BOOKS
EPISODE 017
In our annual Creative Business Masterclass, I was asked for book recommendations—a fantastic prompt for this episode. I share titles that have shaped my business and life perspective, and I hope they'll resonate with you just as powerfully. Whether they're familiar reads or new discoveries, I'm excited for the impact they might have on your life and business.
HOW TO BECOME A COPYWRITING PRO
EPISODE 016
With so many thanks to your overwhelming response to our initial episode on ChatGPT, we've been flooded with questions and in this episode I share all my answers. In addition to all the questions, I’ve also heard that ChatGPT has become a game changer … speeding up copywriting and giving greater levels of creativity; if you are yet to try the platform, I very much hope the same happens for you!
OOPS TO OPPORTUNITY: FAIL FAST & PIVOT QUICKLY
EPISODE 015
A few weeks ago, we uploaded the wrong podcast edit, and whilst we failed fast, we also pivoted quickly and as is often the case, many positives came from it. In this episode, I take you behind the scenes to share a little more of what happened, what we learnt and some helpful steps for you, if you ever find yourself in a similar position.
THE 5 RED FLAGS TO WATCH OUT FOR WITHIN YOUR BUSINESS
EPISODE 014
It can feel overwhelming when we try to figure what needs the most attention within our business - here I share the five key aspects that will help you refine and grow, and ultimately to enjoy the day-to-day successful running of your business.
CHATGPT: YOUR NEW BUSINESS ASSISTANT!
EPISODE 013
Over the last 11 months, I have been working hard to fully understand the very best ways to use Chat GPT effectively. It's a hugely powerful tool, and used in the RIGHT way, it will boost your creativity, help you to genuinely love writing (this is coming from a dyslexic!) and it'll undoubtedly save you precious time.
how to feel fully motivated (even on those tougher days)
EPISODE 012
From one day feeling invincible, checking off tasks with zeal, to the next day feeling drained, scrolling aimlessly through social media or getting caught up in the news - we dissect these scenarios and find ways to pivot back to our goals.
THE ANSWER TO THE MOST ASKED QUESTION!
EPISODE 011
Understanding your audience is becoming more important than ever. During this episode, I am looking forward to sharing WHY and HOW you should define and understand your audience, ultimately ensuring that your business offerings align with your audience's needs, desires, and lifestyle.
STOP WORRYING WHAT OTHERS MIGHT THINK!
EPISODE 010
Achieving your goals and specifically how to stop worrying about what other people think … why it's crucial to focus on your own vision and aspirations, I share personal stories, and provide six practical steps to help you stay on track and overcome the fear of other people's judgments, so you can build that resilience and confidence needed to make your dreams a reality.
GET THE MOST FROM INCREDIBLE RESOURCES
EPISODE 009
Now imagine this - what if there was a simple method that helped us to capture all the incredible ideas that we gain from resources, we make use of them and we finally put them into action? Wouldn't that be amazing? Well, that's precisely what we're exploring today.
RAW & UNCUT LOOK BEHIND THE SCENES
EPISODE 008
I shared - for the very first time, in a raw and heartfelt way - why I created our annual Creative Business Masterclass and how it very nearly didn't happen … during the episode, I also bring you behind the scenes, sharing what's happened over the last few months since we made the huge change within our business. It's a raw, heartfelt episode, and if you are currently thinking of making a significant change in your life, I hope you will find this episode hugely helpful.
ESSENTIAL SKILLS FOR EVERY ENTREPRENEUR
EPRISODE 007
What truly makes an entrepreneur successful? It's the undying spirit, the strength of resilience, and the positive attitude that often makes the difference. In this episode I share actionable strategies that can help you nurture the key qualities, personal anecdotes and stories of others who have inspired me.
THE IMPORTANCE OF STORYTELLING
EPISODE 006
I discuss the importance of storytelling in marketing, the psychology behind why stories work, and how you can create a brand story that truly resonates with your target audience. With real-life examples and actionable tips, you'll learn how to elevate your brand and create lasting connections with your customers.
CONFIDENCE WITH PRICING
EPISODE 005
A few weeks ago I shared a guide to help you confidently price your offerings. In this episode I expand on the nine essential steps for confident pricing, offering a fresh and comprehensive perspective on one of the most crucial aspects of business.
THE TRUTH ABOUT BEING YOUR OWN BOSS
EPISODE 004
Ever thought about ditching the 9-to-5 to be your own boss? I discuss the freedoms that come with it, the buzz of pursuing your passions, and yes, the inevitable hurdles you might encounter. It's a heartfelt discussion, where I share personal examples.
HOW TO ACHIEVE YOUR GOALS
EPISODE 003
Only 8% of goals are ever achieved, which blows my mind. I have always seen goals as something exciting to work towards, rather than pipe dreams that never materialise. I want you to feel exactly the same, and learn the six essentials steps to help you achieve your goals.
HOW I OVERCAME MY DISLIKE OF NETWORKING
EPISODE 002
If you have ever felt a slight twinge of anxiety at the word 'networking' you're very much not alone. This episode is all about redefining what networking means and embracing it with genuine enthusiasm.
BALANCING CREATIVITY & BUSINESS
EPISODE 001
You’ll learn the five steps to help you achieve the right BALANCE between creativity and day-to-day work within your business, so you can THRIVE as a successful entrepreneur.
I’M PHILIPPA CRADDOCK
And I’m obsessed with all things business, marketing, and strategy.
I left my corporate role to pursue a huge dream. In a few short years I grew my design led business from kitchen table to a seven-figure global brand, with all the freedom and excitement that came with it and plenty of ups and downs along the way.
Today, I want to help you to establish and grow your business, to set your goals and to find the right, practical steps to achieve each and every one while living your best life.
Think of this as your go-to resource for all things business, marketing, and strategy. I'll break down complex topics and strip away all the jargon, so that you can focus on what really matters - taking practical steps to achieve your goals and take your business forwards.
Top 5% of global podcasts!
The hugest thank you for your overwhelming support … since our very first episode in August 2023, PASSION to PROFIT rocketed into the top 20% of all global podcasts, and today, a few months on, we are now placed within the top 5%. My original dream, when we first started, was for us to reach the top 10% within two years, a goal I can’t quite believe we have completely smashed … thank you, truly, to each and everyone in our incredible community.
We're deeply humbled and immensely grateful for all your support and thrilled each episode is having the impact and providing the help and inspiration we had hoped.
I want to extend our heartfelt thanks to each one of you. Achieving such a significant milestone right from our first week wouldn't have been possible without your support, and I'm excited to work hard and make PASSION to PROFIT better and better; my enthusiasm, determination and desire to help and support is huge!
FURTHER RESOURCES:
NEWSLETTERS
JOURNAL