PROFESSIONAL Event Floristry
Course duration: 1 Week
Course level: Experienced florists
Course size: 10 students
Course Venue: Philippa Craddock Flower School, London, SW6 2AG
Experts in the industry, we have a wealth of knowledge and expertise to share with you and each day we will include plenty of hands on, creative group theory sessions where we will immerse ourselves in beautiful flowers and foliages, sketches, mood boards and discussions of event florals and briefs, installations and constructions.
Topics we will explore include, but are not limited to:
- An insight into the Philippa Craddock design process
- Briefs, designing, styling and design documents
- Design composition, floral selection and floral placement
- Colours, textures, shapes and dimensions
- Flowers and props sourcing and ordering
- Exploring and learning the mechanics and foam-free techniques behind designs.
- Foam-free floristry and sustainability
- An introduction to event pricing, budgets and costs
- An introduction to event logistics and installation
The workshop space will become our working florist studio for the week and alongside creative theory sessions we will construct an array of larger floral designs typically requested and used to dress events. From elaborate table designs and suspended, hanging installations to large scale structures such as archways, we will work through each creation starting from the very beginning through to the finishing touches. With guidance, working individually and as a team we will practice and master sustainable techniques and mechanical methods used to create textured, whimsical and natural designs. Everything created using beautiful locally sourced foliages and florals whenever possible and most importantly all floral-foam-free.
Designs we will cover:
- Elaborate table designs
- Suspended floral installations
- The Royal Wedding arches
- Free standing floral installations
- Floral Photography session with guest photographer
- Photographs for personal portfolios.
Booking terms and conditions can be viewed here.
This course is held at our creative working flower studio in Fulham, London, in a dedicated, light-flooded, creative space - the perfect environment for an inspiring, creative week.
Philippa Craddock, Unit 3c, Imperial Studios, 3/11 Imperial Road, London, SW6 2AG
We supply all the ingredients, tools, a protective apron and expertise required to complete the course and create the designs.
The nearest train stations are: Imperial Wharf (overground trains) and Fulham Broadway (underground trains), both approximately 10 minute walks from our studio.
There is an app called ‘citymapper’ which is an excellent navigation tool if you are not familiar with the city, it will guide you through the best and quickest routes to your destination.
There is a selection of cafes, restaurants and eateries a short walk from our studio, in the surrounding area.
We do not have a recommended list of hotels, we would suggest exploring booking.com, do take into consideration how far you would like to travel each day. A couple of suggestions nearby would be a Double Tree Hilton (approximately 5-10 minute walk). The Chelsea Harbour Hotel (approximately 15 minute walk). If you would like to explore London during your time across the workshop, we would recommend staying somewhere in Kensington or Chelsea, they are both beautiful areas and a little more central, however they are further from the studio, approximately 30/40 minute walk and may be more suitable for public transport. Sloane Square is about a half an hour bus/15 minute taxi ride from the studio and it is a great area too.
Our Professional Event Floristry has been designed for experienced florists with a good understanding and appropriate experience in floristry. We advise that if you are completing our Career Course, that you embark on this course following a minimum of twelve months hands-on floristry experience, in order to get the most out of this course.
This course is suitable for freelance florists, those working in a flower shop and those running their own businesses and keen to offer their clients larger event designs and designs that have been created sustainably. It is perfect if you are looking to learn or expand knowledge in the floral event industry and advance your skills to include the ability of creating larger event designs or perhaps wishing to further enhance your floral event skills and knowledge by perfecting and refining current skills using more sustainable methods.
- Group welcome and today's brief
- Conditioning flowers for today's floral construction
- Group theory session: floral event pricing, budgets and costs
- Group creative discussion on today’s design mechanics and construction
- Design(s) construction
- Q&A's for the day
A one week advanced course is designed for experienced florists with an advanced understanding of floristry, or directly following completion of our Professional Event Floristry course and now looking to greater further their event industry floristry knowledge and skill to enhance their floristry career and/or their own flower business with additional more complex designs and more in depth business and event theory.
Perfect if you already have several years experience and you are now looking to advance your skills to include larger designs and installations. It is suitable for those working in a large flower shop and already with a good understanding of event designs and for those with their own business and keen to offer their clients larger, complex designs and installations in a sustainable way.