What if the thing your creative business needs most... is something you already have?
I help female creative founders see what makes them distinctive, attract the right clients and build reliable profit.
philippa craddock
THE SPRITZ
COLLECTION
Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.
Want to find out how to discover what makes you and your business distinctive?
The free training (available early August) that'll change how you see your whole business and it's potential.
join waitlist (available EARLY-AUG)
Hi! I'm Philippa. I grew a creative business from my kitchen table to seven figures... working with the Royal Family, Chanel, Dior, Alexander McQueen and Vogue.
None of that happened because I worked harder or was more talented than others. It happened the moment I got clear on the one thing that made my business impossible to compare.
Today, through a six-month programme called The Bright Line, a top 3% global podcast and a free weekly newsletter, I help creative business owners do what changed everything for me and hundreds of other creatives who I've supported... to find what makes them distinctive, attract the right clients and build reliable profit.
I've worked closely with creatives across interior design, photography, floristry and jewellery... to textiles, ceramics, fine art, styling, nutrition, wellness, coaching, garden design, event design, homeware... and many more.
from creative founders, in their own words
Justine Fear, Wellness Entrepreneur (Europe)
"It didn't just move the needle, it took me to a completely different dimension in my business."
Sarah Fox, Interior Designer (London, UK)
"Philippa sees things in your business that you can't see yourself. Her insight is extraordinary."
Adriana Guelfi Herrera, Jewellery Designer (Montevideo, Uruguay)
"The first person I've worked with who truly understands how creative minds think about business."
Liva RJ, Retreat Host & Coach (Centre-Val de Loire, France)
"It was fast, thorough and deeply personal. I've never experienced anything like Philippa's approach to business growth."
Erin Daniels, Fine Artist (New Jersey, USA)
"Everything within my business fell into place... not because I was told what to do, but because I could finally see it."
Cassie Wilkins, Writer & Creative Mentor (Perth, Australia)
"Philippa doesn't tell you what to do with your business. She helps you see what's already there. That's the difference."
Simone Carr, Illustrator & Brand Designer (norfolk, UK)
"Philippa gave me permission to just be myself in my business. That sounds simple, but it completely changed how I show up as a founder."
Sian Cornish, Textile Artist (cornwall, UK)
"Philippa's guidance feels like in-depth conversations with someone who genuinely cares about your success, alongside deeply practical steps to follow."
Clarity & confidence
every Thursday
Short, thoughtful weekly notes for creative entrepreneurs... to help you pause, reflect and move forward with more clarity and confidence. Join 20,000 plus creatives who look forward to it every week.
The Thursday Newsletter