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Everything works towards the same goal - for you to feel confident, capable and yourself in your business.
A business that brings originality and imaginative thinking into the world, with the goal of building a sustainable structure around it so it can thrive.
Whether you create products like art, design or photography, or creative services through consulting, marketing or brand work, your business is built around your creative vision.
You already have everything you need to make your business successful and achieve all that you're dreaming of.
I really do mean that and I believe it strongly. I've seen it happen again and again - deeply passionate, skilled creatives finally realising their capabilities, and from there... flying.
Creativity is more than beautiful design, it's very much the heart of problem-solving, innovation and resilience… exactly the skills that create thriving businesses today.
You have the unique ability to see challenges from fresh angles - which means you naturally find solutions that work.
You can quickly spot opportunities others miss - so you're often already ahead (you just need to trust your intuition more!).
You're able to fully adapt when circumstances change - meaning you roll with things rather than get stuck.
You find it intuitive to create emotional connections through your work - so people (clients, customers and your team) genuinely want to work with you.
Leading research repeatedly shows that creativity is now the number one factor for future business success
you're perfectly positioned
You'll create a business that is naturally resilient, profitable and distinctive. One that is deeply aligned with your unique goals - profitable yes, but also meaningful work that does good - and is straightforward and enjoyable to run.
Almost all current business advice focuses on rigid formulas and systems that don't account for how your creative mind actually works. Creative minds work best through exploration, iteration and inspiration.
After building a seven-figure floral design business from my kitchen table - working with clients from the Royal Family and the V&A to luxury brands like Chanel and Alexander McQueen, opening a Selfridges concession, and collaborating with publications like Vogue and Tatler - then supporting hundreds of creative entrepreneurs, I've seen this consistently...
The founders of the most successful creative businesses understand their unique strengths and build their entire businesses around them.
You become an integral part of a highly supportive community of creatives from around the world. Everyone at different stages, but all moving forwards towards their unique goals.
1
In just a few weeks - through focused questions and simple actions - you'll discover your unique strengths, and you'll learn exactly how to build your business around them.
2
It's foundational work that has the potential to change everything in your business... from pricing that feels straightforward, to authentic marketing, to an ease and relief in daily decisions.
3
"It's almost like opening a door to a completely new world. I realigned my entire business so it felt connected, and now I'm expanding into Europe."
Justine FEAR
Founder of eight8: travel & experience community | EUROPE
“Genuinely life changing... I can't stress it enough. I went from almost giving up to having a much clearer vision and feeling excited about where I can take things."
"I felt insecure and now I feel completely confident. I also work two days a week now instead of full-time... and I just onboarded my ideal client."
SIMONE CARR
FOUNDER OF ellie & liv: Illustration & Pattern Studio | UK
LIVA RJ
FOUNDER OF SoulXplorers:
WELL-BEING RetreatS | FRANCE
I can't wait to help you see what you've always had!
The Base Notes Experience forms the foundation to our strengths-led approach to help creative entrepreneurs thrive.
Honest conversations on strategy, mindset and sustainable growth - so you can build a business that energises you, not exhausts you.