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ABOUT

 

Established in 2009, we work globally with brands and individuals, designing fresh floral installations for campaigns, projects, weddings and private events.  We focus on seasonality and sustainability, and we are known for our discretion and warmth, working closely with each of our clients. We take enormous pride in our testimonials, which reflect our personal approach and level of creativity.

2018 has been a phenomenal year for us, it has seen the launch of our flower school and our first collection of products. We have spent months working with expert crafters and milliners, and alongside the most extraordinary, diverse people from inside the V&A (the leading art and design museum in the world), through to leaders in the world of fashion at MATCHESFASHION.com. We are in the design and planning stage of many more products … it’s an exciting time for us and our customers. We simply want to create the absolute best in design, with flowers and our customers at the heart of everything we do.

We have two Studios, one in Central London (events and flower school) and a second in rural Sussex (product development, film and photography), and a Flower Shop in Selfridges' Foodhall.  We were appointed Selfridges' in-store florist in 2014, where our team are on hand with a mass of fresh daily blooms offering same day delivery throughout London and next day nationwide.

We are preferred supplier to the V&A, Kensington Palace, Banqueting House and Hampton Court Palace.  And our clients include, amongst others, Alexander McQueen, Christian Dior, Hermes, Jo Malone, British Vogue, Lancome, Space NK and Fortnum & Mason.

Philippa is a self taught florist, and our team comes from a diverse background of production, photography, metalwork, carpentry and fashion. Alongside this diversity, every member of our team shares the same passion for flowers and down to earth approach to floristry.

 

ENVIRONMENT
 

We try always to use seasonal flowers and greenery, working with local growers wherever we are installing designs around the world.  When we source from larger international growers, we ensure the flowers come from fair-trade farms and meet with our own environmental standards.  Our relationships are long standing, we have worked with most of our suppliers since the beginning.  

We avoid wherever possible using florist foam (a non-biodegradable plastic product often used in floristry), we use minimal plastic in our packaging (our flower bags and boxes are created from recycled and recyclable card) and all our green waste is either composted or when our events are in London, repurposed by Floral Angels, a charity set up to distribute once loved flowers to hospices and charities throughout the capital. 

 

OUR CHARITIES
 

THE PRINCE’S TRUST
Philippa is a Patron for the Prince’s Trust, Women Supporting Women. Established by Chrissie Rucker, Founder of The White Company, and backed by a whole host of women in business, the new initiative sets out to nurture, inspire and empower young women, encouraging them into education, employment and training, to build better futures and in turn support others around them. We have committed to raise £25,000 each year, over the next three years, and we will be coming up with new and different ways to help reach this amount. We would love your support! If you would like to find out more and/or offer your direct support, please email enquires@philippacraddock.com

DROP4DROP
This year we have also partnered with drop4drop - an independent charity based in Brighton, whose passionate team are on a dedicated mission to help alleviate the World Water Crisis.  Over the next year we will raise enough money to fund our first water well, which will provide an entire community with access to a sustainable source of clean drinking water.  

We are lucky and take for granted our constant access to clean water, both for everyday health and well being, and for our work.  We are wholly privileged and it only seems right to provide as much water for a local community as we would use in our company during any one year.  

DROP4DROP are a unique charity, as their running costs are privately funded, 100% of all donations go straight to projects.  Every project is managed using a local workforce, who are given the tools and trained in basic maintenance to ensure the ongoing upkeep of the wells.  Projects to date have helped communities in India, Uganda, Mozambique and The Philippines

WOMEN FOR WOMEN INTERNATIONAL
We were commissioned by the Victoria and Albert Museum to design and create an installation to honour Frida Kahalo during the sold out 'Frida Kahlo: Making Herself Up' exhibition. Positioned in the museum's central courtyard, the hugely popular sculpture became a social media superstar. Following the display, the sculpture was taken to Sotheby’s where she was auctioned for Women for Women International, raising thousands for women survivors of war.

Funds raised will go towards some of the most socially-excluded women survivors of war. Women for Women runs a year-long training programme, where women learn about their rights, life skills and business skills to improve their access to livelihoods and help them break free from poverty. It supports empowerment, independence and helps to break down prejudices, in turn benefiting the whole community.

We are enormously grateful to the V&A for agreeing to donate our commission to this cause. We will be creating an eBook, which will be released on 19th November, covering the background story to the making of our Frida Kahlo commission, with all profits going directly to the charity. More details to follow …