PRICE WITH CONFIDENCE

FREE Guide | Nine-StepS to Pricing Success

 
 
“You’ll learn the exact pricing strategies and tactics that successful business owners use to dramatically (and consistently) grow their business!”
 
 

MOST ASKED QUESTION

One question pops up more than any other during our Masterclasses, emails, and Instagram DMs: How should I price my offerings?

When I began to summarise our own pricing strategies, and speak with other successful business owners, I discovered something interesting that united all of us. I found that the most successful businesses aren't initially fixated on specific margins and markups. Instead, they focus on their target audience, understanding their needs and desires, and communicating the value of their offerings in the best possible way. The details of margins and markups follow naturally from there, with each product and service being unique.

 
“This guide is designed to be a practical tool that can help you, whether you’re just starting with a business idea or are an experienced entrepreneur looking to refine your pricing strategy.”
 

MY EXPERIENCE

I remember so clearly in the early years of my business, sitting at my kitchen table, puzzling over spreadsheets and somewhat desperately researching and trying to figure out what I should charge for my products and services. I found this stage incredibly stressful and with my business being so new, I questioned whether anyone would take me seriously and really handover their hard-earned money, in return for my offerings.

Fast-forward a decade, I have navigated pricing products ranging from manufactured and handmade items to wholesaler-sourced goods, plus service based offerings. I've sold via wholesale, online and retail, both direct to consumer and to business, in the UK, throughout Europe and globally.

Over that time from trial and error, learning and research, I began to understand the pricing strategies that work, some are common sense and others surprising.

My aspiration is for you to realise the true worth of your work and to strategically position your offerings. This sets you up for financial freedom, empowering you to reinvest in your business, foster a devoted customer base, and focus on long-term growth.

I am thrilled to introduce our condensed, yet robust, 20-page guide, "Price with Confidence: A Comprehensive Nine-Step Guide to Pricing Success". This guide, a culmination of our understanding of business pricing strategies and research from other successful business owners, is packed with insights that can help you navigate the maze of pricing effectively.

Whether you are simply in the idea stage, or you have created a side-line venture or you have a fully launched business with a team around you, this guide, will give you nine simple strategies to help keep your pricing on track.

 
 
 
“My aim is to equip you with the knowledge and confidence you need to price your offerings for success - and most importantly, for profitability! I genuinely hope this guide contributes to achieving your business goals with confidence and enthusiasm.”
 

WITHIN THE 20-PAGE GUIDE YOU’LL LEARN:

  1. THE DIFFERENCE BETWEEN PRICE & VALUE: Grasp the emotional aspects of value, to distinguish your offerings from others and attract loyal customers to choose you.

  2. THE IMPORTANCE OF AVOIDING COMPARISON TO OTHERS: You'll see why it's crucial to focus on your unique value proposition and avoid a narrow comparison-based pricing strategy.

  3. THE PROBLEM OF PRICING TOO LOW: We explore why low prices can invite less loyal, more price-sensitive customers and how to pivot towards a value-based approach.

  4. TO FULLY UNDERSTAND YOUR PROFIT: Learn the importance of profit and its distinction from revenue, and how focusing on profit leads to a sustainable business.

  5. TO FOCUS ON A UNIQUE PRICING STRATEGY: Every business requires a custom pricing strategy. We share insights into avoiding a one-size-fits-all mindset and championing your unique strengths.

  6. TO EMBRACE FLEXIBILITY WITH ADAPTIVE PRICING: Understand why pricing rigidity can limit potential growth, and how small businesses can harness their innate flexibility to adapt.

  7. HOW TO INCLUDE A PREMIUM OFFER AS PART OF YOUR STRATEGY: Discover the potential benefits of a premium service, its impact on customer loyalty, and potential profitability.

  8. THE IMPORTANCE OF FAIR PRICING & AVOIDING DISCOUNTS: Learn the importance of maintaining the perceived value of your offering and avoiding discount-driven strategies.

  9. WHY YOUR POSITIVE MINDSET & SELF-WORTH ARE ESSENTIAL ASSETS: Recognise the important role of a positive mindset and the understanding of self-worth in successful pricing.

 
 

I believe this guide will be a highly valuable tool for you, whether you are in the early stages with a business idea, or you've been in business for a while.

Here's to achieving your business goals with confidence and enthusiasm!

Warmest,
Philippa x

 
 
 

more in the journal

 
 

BALANCING CREATIVITY & BUSINESS

EMBRACING “FINE”