WHAT YOU’LL LEARN
This is a brilliantly quick, cost effective, elegant and sustainable wrapping guide, to help you easily and effectively wrap hand tied bouquets. It's best suited for hand gathered bunches, and can be used when gifting to friends and within your business.
overview
I have always loved simplicity in packaging and wrapping. I am not one for shiny paper and endless ribbon bows. When I see bottles and boxes on retail shelves, it's those with minimal text and detail that I am naturally drawn to. The brands and products that represent honest, humble and clearly authentic elements, with minimal fuss. I also actively avoid buying products which come with endless, unnecessary packaging. I feel guilty when I receive overly packaged products.
From the start of my business, I used brown kraft paper to wrap all our flower bunches. As the business grew to include national flower deliveries and our busy London flower shop in Selfridges & Co., I continued using kraft paper, with added brown bags and rigid boxes.
Our packaging has always been both recycled and recyclable, and the card and paper sourced from FSC suppliers (from well-managed forests and/or recycled sources).
I also believe that flowers need minimalist wrapping, they should simply be left to look beautiful, exactly as they are. I hope this quick guide fills you with confidence to easily and efficiently create all your wrapped bunches, whether for friends or within your floristry business. And please do share images of your wrapped bunches on Instagram - I would love to see them.
WHAT YOU’LL NEED
BROWN KRAFT PAPER
SCISSORS
GARDEN TWINE, STRING OR RIBBON
YOUR HAND GATHERED BUNCH OF FLOWERS!
WRAPPED HAND TIED BUNCH
STEP-BY-STEP
FLOWERS IN WATER
It’s also a super method to display your flowers, whilst they are also sitting in water, so avoiding need of hydration wraps. Simply place the bare stems into a clean vase or bucket of fresh water, ensuring the base of the paper doesn't touch the water, to help keep it looking neat and the wrapping intact (the paper will be fine with small splashes).